MADRI | EL ALMA DE MADRID
Challenge - Make our target audience desire Madri over the competition.
How - Leverage the brand positioning - MADRI MODIVA (The Spirit of Madrid) by engaging
our target audience with a wall of ‘RED’ and plenty of thirst quenching incentives.
Below is a toolkit of ideas to incentivise purchase in both the off / on trade.
EXPERIENTIAL | DIGITAL | PRINT
Experiential 1. Use the Madri bottle as the spray can to create your work of art. Express your inner Modiva. Get it printed on a LTD pint glass
Experiential 2. Match 2 doors to see if you're a lucky winner. Look out for Chulpo to claim a spot prize
Experiential 1. The Madri Gif booth. Enter the 'Red Door'. Create a unique GIF of you & a friend in the streets of Madrid. Claim a code to redeem xx off Madrid in-store. Get entered into the FPD.
Digital 6 sheet.
Car park banner.
Security shrouds.
Pallet & FSDU.
BWS aisle takeover.
Fridge door take over.
Wholesale.
Website takeover
Convenience store takeover.
Beermats.
Tentcards.
Inbar poster.
On trade sales kit.