REXONA | NO MATTER WHY YOU MOVE
REXONA’s (AKA Sure) tag line - ‘It won’t let you down’ is pretty well known, unless you’ve been living under a rock that is.
Our challenge was to give the existing brand positioning a reason to believe by communicating the product efficacy through the brand purpose.
It was vital that each piece of creative had a movement element central to the idea.
NON / TRADITIONAL TRADE | COMPETITION
Animated adshel
FOS takeover
Gondola third party activation
Experiential
Basket media
On shelf display
FGWP incentive
Interactive shelf strip reviews
Engagement display
Interactive POS
OOS Takeover
OOS building 2 way display
OOS POS
3D POS
Amazon Banner
Deliver Bike