LÄRABAR | UK LAUNCH CAMPAIGN

In 2019 the market was saturated with whole food bars, so it was imperative to find a point of difference that was relevant to our audience.

Jumping head first into the challenge we quickly discovered that LÄRABAR is only ever made with, less nasty ingredients and more yummy, scrummy ones.
This nugget of an insight led us to our campaign being born - ‘LESS IS MOREISH’.

The launch included, rolling out a sampling campaign across the streets of London, Wholefood window takeovers, LiveWell, Wanderlust and London Fashion influencer events. All of which gave us lots of tasty content to engage with on our social channels.