LÄRABAR | UK LAUNCH CAMPAIGN
In 2019 the market was saturated with whole food bars, so it was imperative to find a point of difference that was relevant to our audience.
Jumping head first into the challenge we quickly discovered that LÄRABAR is only ever made with, less nasty ingredients and more yummy, scrummy ones.
This nugget of an insight led us to our campaign being born - ‘LESS IS MOREISH’.
The launch included, rolling out a sampling campaign across the streets of London, Wholefood window takeovers, LiveWell, Wanderlust and London Fashion influencer events. All of which gave us lots of tasty content to engage with on our social channels.
Camping wrap up video
The final creative supported with insta posts whilst the events were live.
SAMPLING | EXPERIENTIAL | INSTA
Campaign key art
LÄRABIKE
Original scamp
Wholefood window takeover
Borough market sampling
Freshly picked LÄRABARS
What's your flavour
LFW pop-up
LFW sampling
LÄRABAR Love display
LiveWell London sampling
Office sampling
Insta ingredients post
Insta LFW post
Insta animation post
Insta competition post
Insta 5 ingredients post
Insta new flavour post